Style guide
Brand & design system
The colours, type and components that keep Stoop consistent across every surface.
Colour palette
#F4F0E7
Cream / Paper
#131110
Ink
#211D19
Ink 2
#E8500C
Orange
#FF6A2B
Orange bright
#6B635A
Stone
#E2DCD0
Line
Typography — DM Sans
Seamless process
Heading 2 — light 300
Heading 3 — medium 500
Body copy — DM Sans regular. From a single pallet to a global supply chain, Stoop unifies warehousing, freight and last-mile under one accountable partner.
Eyebrow — uppercase 0.18em
Buttons
Primary orangeInk solidOutlineIndustrial square